Social Media Influencers are one of the hottest new tools in online marketing. If you haven’t heard of this phenomenon yet, you need to take note. This is going to be one of the biggest ways brands connect with consumers for years to come. E-commerce merchants especially need to get familiar with the social media influencer landscape.
Welcome to Social Media Influencers 101: What E-commerce Vendors Need to Know.
What Are Social Media Influencers?
Social media influencers are people who have a loyal following on social media, but can’t be deemed a celebrity. They are relatively normal people who for one reason or another also have a dedicated online presence. These individuals can be perfect for marketers because consumers trust personalities much more than brands. Organic-seeming product placements can lead to high levels of conversions when done with the correct influencers.The immense growth of social media use has fueled a new wave of online interaction. People are now more connected with each other than they have ever been before. There are a few main types of profiles people follow on social media: friends, brands, celebrities, influencers. The influencer tag can be a vague one, which is what makes it so exceptionally useful. However, the main takeaway here is this phenomena presents an organic way for brands to directly market their goods to consumers without actually saying, “Buy our product.”
Why Should You Hire Social Media Influencers?
These people can make your brand and products stand out for people within your niche. Say you’re trying to sell makeup from home. You can spend a lot of time and money trying to market to people. But even if you have a great and unique product, without some inherent legitimacy, people aren’t going to be super interested in your offerings. This is where social media influencers come into play. There are thousands of people out there with online channels entirely dedicated to makeup. Within that pool are many subcategories fulfilling highly specific interests. Pairing your items with one of these influencers is a fantastic way to reach your exact audience in a totally natural way.
How Do You Work with Social Media Influencers?
Make an effort to follow and stay up to date with folks who could be potential ambassadors for your brand. There are a few avenues you can follow if you’re interested in working with a social media influencer. One option is to just send private messages on various social media accounts. This is the most direct way of contacting influencers. However, depending on the person, they might have filters set up to limit what goes to their inbox.
There are now sites dedicated to social media influencer marketing. Basically, these are marketplaces for brands and influencers to find one another. You can find exactly who you’re looking for by browsing through all the available influencers on one of these sites. This can also make it easier to keep tabs on the success of various influencer campaigns.
What Should You Expect from Influencers?
Influencer marketing is still fairly new. For this reason, you can’t expect hard results right away, even if you follow general best practices. If a certain influencer or strategy isn’t working, you need to try something else. Don’t be discouraged if your first attempts aren’t totally successful. Everyone is new to this. But it has taken hold and is growing. It’s estimated the industry will grow to as much as $10 billion per year over the next five years.
Marketing is one of the most important aspects of running an e-commerce store. This particular trend has demonstrated a decided ability to provide traction. And that, friends, is Social Media Influencers 101: What E-commerce Vendors Need to Know.