The Baby Show


The Baby Show heads to Earls Court London
Offering the widest range of maternity and baby products all in one place

The Baby Show, Earls Court London
28-30 October 2011

The UK’s most popular show dedicated to providing everything every parent and parent-to-be needs, all under one roof – The Baby Show is back.

From the 28th – 30th of October, Earls Court London hosts three days of free expert advice from leading experts and an unrivalled shopping experience from the best brands at the cheapest prices. The Baby Show is the most convenient place for any parent and parent-to-be to shop this autumn.

Taking all the hassle and expense out of parenthood, the UK’s largest and favourite baby show returns to Earls Court to offer parents and parents-to-be the biggest selection of maternity and baby products available in the UK, all at incredible prices.

The Baby Show with Prima Baby and Fisher-Price is the most convenient place to shop for the best maternity products, all under one roof. With 10 years of experience in sourcing the best items for mums-to-be and babies, visitors will enjoy a hassle free, fun day out. The Baby Show prides itself in the quality of products on offer with over 300 must-have brands, including Mothercare, tommee tippee, Marks & Spencer, Trunki, Sugar Jack, Adens & Anais and Britax to name a few, visitors will be able to shop from the most extensive ranges and discover the latest items that haven’t even made it into the shops yet.

“We’re thrilled to see The Baby Show return to London’s Earls Court to offer a day of unrivalled shopping”, said Ali Blackwell-Cook, Show Director for The Baby Show. “Times can be tough when it comes to buying the best for your baby and our aim is ensure every visitor receives the best possible choice and prices from the hundreds of must-have brands, all under one roof. With excusive boutique brands, special offers and free advice, The Baby Show really is the most convenient place for all parents and parents-to-be to shop this autumn.”

Leading brands
The Baby Show hosts the best brands with the best offers. Fisher-Price will be unveiling their brand new range of strollers and clothing range to Earls Court whilst also offering unbeatable discounts on products. Plus, one lucky visitor will win the chance to be an official Fisher-Price toy tester for a year. Marks & Spencers will be offering discounts off every product alongside a free re-usable bag and cardigan with any purchase. Mothercare will be launching their brand new clothing range at Earls Court, which shoppers can see featured onstage in their Maternity Fashion Show. While Britax, will be offering new and expectant parents invaluable advice on how to safely fit a car seat and get the most up to date information on the current debate regarding rear facing car seats.

Boutique Baby
For parents looking for something a bit different, Boutique Baby is a special section to purchase niche, designer products that cannot yet be bought on the high street – babies will be as on-trend as their parents after visiting this exclusive area.

Try before you buy
The Baby Show has negotiated special offers on everything from buggies to baby wipes taking the expense out of parenthood. There will also be tons of free gifts and samples giving parents a chance to try before they buy, and directly compare hundreds of products, potentially saving expectant and new parents hundreds of pounds on the best products on the market. With hundreds of exclusive offers and unbeatable prices, this year’s Baby Show allows parents to save money on all baby essentials.

Show facilities
The Baby Show is the ultimate shopping experience and allows shoppers to avoid the hectic high street in favour of a haven of baby goodies all under one roof. Visitors will have access to the amazing facilities on offer including firm favourite amongst the babies and toddlers (and even the parents), the Fisher-Price Crèche. Plus, heavy bags don’t need to be carried around The Show, simply head to Emma’s Diary Shopping Drop Off, Collect by Car and Home Delivery Service. There will also be an abundance of relaxing areas to rest from all the shopping with refreshments and a chance to admire all those new purchases.

World- leading experts
This October’s offering includes guest speakers such as breastfeeding expert Clare Byam-Cook – breastfeeding expert on ‘How it works and what to do if it goes wrong’, who has worked with the likes of Kate Winslet and Helena Bonham Carter. Nutritional expert Annabel Karmel MBE is the bestselling author of 25 books advising parents on myths and truths of feeding babies. Plus don’t miss Fisher-Price’s Play Lab and Development Expert Dr Weber; and V Techs developments expert Julie Coultas – who will all be on hand to dish out their professional expertise.

Plus head to baby first aid, a dedicated area within the show where experts from the Red Cross will be holding free first aid sessions throughout the day. Sessions will allow parents and carers to learn life saving first aid skills, and are designed specifically for the treatment of babies and toddlers. Parents can sign up to a session which will last for 30 minutes and will cover choking, unconsciousness (breathing and not breathing) and burns.

Fashion Shows
Check out the latest in maternity fashion from Mothercare as they launch their latest ranges, keeping mums-to be on trend throughout their pregnancy and don’t miss The Baby Fashion Show featuring new collections from leading baby brands.

The Baby Show takes place at London’s Earls Court from 28-30 October 2011. Head to for all the latest news, information and exhibitor list.

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