The World’s Premier Whisky Experience
Returns for 2012
Honourable Artillery Company, London
Whisky Live, the world’s premier Whisky experience, is back for 2012 and promises to be bigger and better than ever. The ultimate destination for Whisky lovers from across the UK, Whisky Live is taking place from 23rd – 24th March at the Honourable Artillery Company, London.
This is your chance to taste some of the world’s rarest whiskies from the largest selection ever to be shown under one roof. Meet the master distillers, attend VIP masterclasses and learn directly from the experts. Whether you are a classic whisky connoisseur or have always wanted to learn more, then this is the event for you. With exports of whisky increasing by 22% YOY*, it’s time to channel your inner Don Draper and come on down to Whisky Live.
This year’s Whisky Live will bring the most extensive range of whiskies ever to be shown in the UK. From old favourites to unusual finishes and rare bottlings, visitors will have the unique opportunity to discover and sample whisky from all around the globe whilst mingling with producers, distillers and independent bottlers alike.
For a unique insight into the world of whisky, visitors are invited to attend an exclusive VIP masterclass, hosted by industry experts including Jonny McCormick and Ronnie Cox. Each class explores a dedicated area of whisky be it a premium brand, whisky and food pairing, international flavour comparisons or eye-opening introductions to a range of bespoke whiskies including the world’s most collectable Highland, Islay and Speyside Malts. This is your chance to taste some of the world’s rarest drams. An absolute must for beginners and connoisseurs alike.
Value your whisky at Whisky Live. Experts will be on hand to provide advice on all aspects of whisky collection. From where to buy and sell, to bidding strategies and top tips from the auction sale rooms.
Brand NEW for 2012, the new Cocktails Live feature will join Whisky Live for the very first time. Meet award-winning mixologists from the world’s most premium bars and luxury clubs and sample an unparalleled array of innovative and classic whisky, gin, vodka and gin cocktails.
Whisky Live takes place from 23-24 March 2012 at the Honourable Artillery Company, Armoury House, City Road, London EC1Y 2BQ. Tickets are on sale now. Visit www.whiskylive.com for more information or to purchase tickets.
*Scotch Whisky Association, June 2011